Meta will begin to label AI-generated content across Facebook, Instagram, and Threads
In an effort to bolster transparency, Meta — the parent company for Facebook, Instagram, and Threads — is implementing new measures on its platforms. The company recently made an announcement about its plans to label content created using artificial intelligence (AI) and its goal is to provide users with clearer context about what they see and share on social media.
The company will begin this initiative by labeling images, stating that «In the near future we will start adding labels to images created by AI tools across Facebook, Instagram, and Threads.» It is currently working on an automated detection system that can identify markers commonly used for AI-generated content, including watermarks and metadata. Meta’s initial focus will be on images, but the long-term goal is to be able to identify AI-generated videos and audio as well.
