Post is credited as part of the Kellogg team to develop a pastry for the breakfast market and enclosing it in foil to keep it fresh
William “Bill” Post, a key figure in the creation of Pop Tarts, the pre-cooked, frosted Kellogg toaster pastries, has died at 96.
Post is credited as part of the Kellogg team, responding to a process competitor Post had developed for dehydrating dog food to keep it fresh, to develop a pastry for the breakfast market and enclosing it in foil to keep it fresh.
Pop Tarts – a name later adopted by an all-girl Berlin garage band – were launched on the US market in 1964 after Post, a truck washer-turned-plant manager at Hekman Biscuit Company welcomed an idea from Kellogg’s executives for a new product to make.
