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In a recent move following a New York court’s $355 million penalty against him for inflating his net worth to deceive lenders, Donald Trump has launched his own sneaker brand. Amid his campaign for the Republican presidential nomination, Trump made an unconventional appearance at Sneaker Con on Saturday to promote his new Trump-branded sneakers. Described as «The Greatest Sneaker Show On Earth!» by HuffPost, the event at the Philadelphia Convention Center saw Trump receiving a mix of loud boos and cheers as he unveiled what he claimed to be the first Trump footwear line.
The audience at the event was notably younger and more diverse compared to Trump’s typical rally attendees, which is worth noting since his campaign is apparently aiming to attract more support from young and minority voters, particularly young Black men, in anticipation of a potential rematch against President Joe Biden in November.
The sneakers, which are shiny gold high-tops featuring an American flag motif on the back, are marketed as «Never Surrender High-Tops» and are priced at $399.
