We check out the big announcements from Adobe’s Digital Experience Conference
With Adobe Summit 2024 kicking off, the company has revealed a host of AI features for marketers, CX teams, content creators, and designers.
We’re not surprised to see Adobe go hard with AI after the big reveal of Adobe Firefly at last year’s event. And, in 2024, it goes a lot further than just AI art generation in Photoshop with a major focus on brand management.
Missed the opening keynote? These are the top updates you need to know about from Adobe. Adobe Firefly Services and Custom Models
The all-new Firefly Services and Custom Models are available right now, giving users the ability to automate processes and create brand-aligned assets.
Firefly Services is a set of APIs, tools, and services that let users in creative and marketing teams automate repetitive tasks. Custom Models now let businesses train AI models on their existing assets to ensure brand-specific AI content generation. Already commercially safe, the resulting assets will adhere to brand guidelines.
Most exciting — look out for audio, video, and 3D generation later this year.
You can find out more in Adobe announces new Firefly-powered services that let you train your own AI models. Structure Reference
A new capability comes to Adobe Firefly — and it’s a serious game-changer for AI content production. The Firefly web app already features the incredibly useful and clever Style Reference.
