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Apple's revenue could exceed $400 billion in 2024, thanks to iPhone 16

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According to the latest analysis, Apple’s revenue from hardware and services could reach a record high for the first time in 2024, hitting the $400 billion milestone.
Apple’s September event to pull back the curtain on its iPhone 16 series is around the corner. While former reports have suggested that Apple has kept some of its best innovations for the iPhone 17, the company allegedly expects strong sales for the upcoming iPhones. In light of this, analysts believe Apple’s revenue for 2024 could reach a record high.
As per a new report by Counterpoint Research, Apple’s revenue in 2024 is expected to reach $400 billion for the first time, with the hardware and services segments contributing the most to the growth. The iPhone 16 series and Apple Intelligence could be the iPhone maker’s catalysts for reaching this milestone.

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