The National Women’s Soccer League expansion team in Boston apologized on Wednesday for a «Too Many Balls» marketing campaign that draw a harsh reaction from the transgender community and others.
The National Women’s Soccer League (NWSL) expansion team in Boston apologized on Wednesday for a «Too Many Balls» marketing campaign that draw a harsh reaction from the transgender community and others.
A day after unveiling the slogan as part of the rollout of the team name BOS Nation FC, the organization posted on X that «we missed the mark» with an attempt to «create a bold and buzzworthy brand launch campaign.»
«We fully acknowledge that the content of the campaign did not reflect the safe and welcoming environment we strive to create for all», the team said, «and we apologize to the LGBTQ+ community and to the trans community in particular for the hurt we caused.»
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