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Google hit with US$3.45 billion EU antitrust fine over adtech practices

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This is Google’s fourth penalty in its decade-long fight with EU regulators.
Alphabet’s Google was hit with a €2.95 billion (US$3.45 billion) EU antitrust fine on Friday for anticompetitive practices in its lucrative adtech business, marking its fourth penalty in its decade-long fight with EU competition regulators.
The move by the European Commission was triggered by a complaint from the European Publishers Council and comes amid a threat by US President Donald Trump to retaliate against the European Union for any push against Big Tech.

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