Taylor Swift’s new album, «The Life of a Showgirl,» became Spotify’s most-streamed album in a single day this year. The company said it only took 11 hours to hit that mark.
New York — The world’s most recognizable showgirl may be entering a new era, but there’s no sign that Taylor Swift’s gold rush is slowing down.
Swift is the only female musical artist in history to sell more than 100 million albums. Her newest album, «The Life of a Showgirl», created a frenzy when it was released Friday.
«In terms of a business person, Taylor is at the top», said Kevin Evers, author of the new book «There’s Nothing Like This: The Strategic Genius of Taylor Swift», and a senior editor at the Harvard Business Review. «She’s always been extremely business savvy, and we can see this with this release, too.»
Evers says that Swift has always been «really fan-obsessed.
