The Great Mental Outsourcing continues.
America is the home of the mindless consumer—a nation of cash-hungry dolts who, as George Carlin once put it, are trained to spend “money they don’t have on things they don’t need.” And it’s true that buying stuff—especially buying stuff online—can be a pretty mindless activity. However, it can also be quite a lot of work. It can take hours to find the right product and, more often than not, when you get it into your living room and unbox it, you’re still dissatisfied. Well, now, the few mental faculties it does require to buy stuff online will be cleanly automated away with a new artificial intelligence option from Amazon.
On Thursday, Amazon launched Help Me Decide, a tool that uses generative AI to analyze your buying habits, and then, if you’re stuck on what particular item to splurge on, it will just make the decision for you.
“Help Me Decide uses AI to analyze your browsing history and preferences to recommend the right product for you with just one tap,” the product’s announcement says.
