09:18PM EST — NVIDIA has one of the major keynotes for the CES show
09:18PM EST — Set to start in just over 10 minutes
09:18PM EST — We expect to see Jen-Hsun Huang on stage talking GPU, Automotive
09:19PM EST — Ian on text, Billy on photos
09:23PM EST — While NVIDIA has done CES keynotes for several years now, this is the first year that they are giving the «prime» keynote. The most important and well-attended of the show’s keynotes
09:24PM EST — For a number of years Microsoft held this slot. Since then it has shuffled among product manufacturers
09:25PM EST — Venue is filling up — being a main CES Keynote means a couple thousand people
09:26PM EST — What makes the opening/prime keynote so important is that the Consumer Electronics Association likes to set the tone of the overall show with the keynote. So for NVIDIA this is a very big deal; it may be many years where they have another keynote this well attended
09:26PM EST — Some familiar faces in the crowd too
09:27PM EST — In terms of press, that is (GTC fills a larger space, but it’s largely developers)
09:27PM EST — 5 minute warning
09:27PM EST — Ryan will be adding commentary
09:33PM EST — Here we go
09:33PM EST — Starting with a 50-years-of-CES video
09:36PM EST — ‘The magic of CES is that there’s always something that blows your mind’
09:37PM EST — Gary Shapiro, CEO of CES Assoc, to the stage
09:37PM EST — Introducing Jen-Hsun Huang
09:37PM EST — ‘Gaming is the largest entertainment business in the world’
09:38PM EST — ‘When NVIDIA invented the GPU…’
09:38PM EST — ‘NVIDIA is at the forefront of artificial intelligence’
09:39PM EST — JHH to the stage
09:39PM EST — In his usual leather jacket, of course
09:41PM EST — Video showing ‘the promise of AI’, robots, and future things
09:42PM EST — ‘Our imagination opens up amazing new worlds, NVIDIA brings them to life’
09:42PM EST — ‘What comes next?’
09:42PM EST — Video over
09:42PM EST — JHH : ‘We are going through the most exciting time ever in computing’
09:43PM EST — NVIDIA is dedicated to a model of AI and vision computing
09:43PM EST — ‘We dedicate ourselves to tackle the most challenging computing problems in the world’
09:43PM EST — ‘We love video games — the highest volume, the most computationally intensive actiont the world has ever known’
09:44PM EST — ‘Our technology is also used in the cloud, building AI supercomputers’
09:44PM EST — ‘Also, the most exciting: self driving cars and autonomous vehicles’
09:45PM EST — ‘Researchers working on deep learning meant the big bang of AI happened’
09:45PM EST — ‘It allows software to write software’
09:45PM EST — ‘Allows the computer to recognize complex patterns’
09:45PM EST — ‘Representing complex patterns from sets of layers of simpler patterns’
09:46PM EST — ‘Edges, contours, features, then finally a face’
09:46PM EST — ‘It needs to deal with variability’
09:46PM EST — ‘Deep learning is the key’
09:46PM EST — ‘This foundational technology is difficult — the handicap is the amount of data processing is enormous
09:47PM EST — ‘Then the AI researchers met the GPU, and the achievements have been fast and furious’
09:48PM EST — ‘A network has to learn context too’
09:49PM EST — ‘Reinforcement learning through trial and error meant a network could learn to walk by itself’
09:49PM EST — ‘The ability to percieve the world through technology’
09:50PM EST — ‘the enabling technology behind all of this is GPU computing’
09:50PM EST — ‘Geforce — the #1 gaming platform, 200m geforce gamers, 2x revenue in 5 years’
09:51PM EST — ‘Before anyone gets a console, they have a PC’
09:51PM EST — ‘Our market moves forward by the content being produced’
09:51PM EST — ‘VR is coming’
09:52PM EST — ‘Gaming is the worlds largest sporting event — 100M MOBA Gamers, 325M eSports Spectators’
09:52PM EST — ‘MOBA is a game of strategy, teamwork, knowledge, hence why it gets so many spectators’
09:53PM EST — ‘Streaming is now a $5b industry’
09:53PM EST — Announcing Geforce Expereince connects to Facebook Live
09:54PM EST — Capture a video image/stream direct to Facebook, as well as live broadcast
09:54PM EST — Connect via two clicks to facebook
09:54PM EST — Aaryn Flynn to the stage, general manager for Bioware
09:54PM EST — they’re going to show footage of Mass Effect Andromeda
09:55PM EST — ‘Mass Effect has a great story’
09:56PM EST — ‘The people watching are going to tear down every frame of this upcoming preview’
09:57PM EST — ‘Real in-game footage with a GTX1080’
09:57PM EST — Video now
09:58PM EST — Yup, it looks like Mass Effect
09:58PM EST — definitely engine footage
09:58PM EST — shooting flames from the hand
09:58PM EST — guns
09:59PM EST — (I’ve only ever played the first Mass Effect at any length, and that was what, a decade ago?)
09:59PM EST — ‘Captured in engine, representative of game experience’
09:59PM EST — March 21st release date
10:01PM EST — ‘1 billion PC users are not game ready’
10:01PM EST — ‘no real way of installing a GPU into those PCs’
10:02PM EST — ‘if we could put a PC into the cloud, like AWS, then consumers could game easier’
10:02PM EST — e.
