Facebook is working on a video-focused app aimed at set-top boxes including Apple TV (and different entirely from its existing offering on Roku, which is essentially a variation on its current mobile app), according to a new report from the Wall Street Journal. The plans focus on helping turn Facebook’s wellspring of video content into a destination on a platform that’s almost exclusively aimed at delivering video, in a bid to help it better tap into budgets that are currently going towards traditional TV advertising.
The report also reiterates claims we’ve seen before that Facebook is looking to license quality original video content, similar to how Netflix and Amazon will often pick up the exclusive rights to shows for distribution on their own platforms.
