There has been speculation for quite some time that Snap Inc. would plan to go public. Today, the company got the ball rolling by filing its initial public offering on the New York Stock Exchange with plans to raise $3 billion.
Although the company is most associated with Snapchat, an app that provides messaging, temporary image sharing, and more, Snap Inc. is clearly changing course as their websites states:
Currently, the company only has one product on the market, Spectacles.
