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How Google is riding the multi-cloud wave to win over the enterprise

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The Google Cloud Next conference saw the internet giant share details about how enterprise appetite for multi-cloud deployments are working in its favour.
One thing enterprises have never had in short supply when moving to the cloud is choice. Especially when deciding on where best to run their apps and workloads.
In the early days of cloud, many of these choices were presented to enterprises as being mutually exclusive. For instance, should organisations move to adopt a public or private cloud environment, and – if they opted for the former – should they entrust Amazon or Microsoft or Google with their data?
The perception that enterprises could only go one way or the other in cloud has largely disappeared now, as organisations have come to realise it is possible to combine different approaches to achieve the result they want.
For proof of that, one only has to look at how the notion of operating a hybrid cloud environment has taken off in the enterprise sector in recent years, and the way organisations are becoming increasingly accustomed to sourcing services from multiple cloud providers.

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