The phone world has gotten a little predictable. Samsung hopes to shake things up.
There’s a lot at stake with the Galaxy S8.
Samsung has teased a «new beginning» to go with its upcoming Galaxy S8. The company could certainly use a fresh start.
This week, the Korean consumer electronics giant is set to show off the latest version of its flagship phone, the Galaxy S8. To say expectations are high for this phone would be an understatement.
Samsung is hoping to wipe away the bitter taste left from the Galaxy Note 7 , whose tendency to catch fire prompted two recalls and left customers frustrated and — in a few rare cases — literally feeling burned. The Galaxy S8 marks the first big opportunity to win back the public trust.
«It’s enormously important that Samsung gets it right,» said Avi Greengart, who covers consumer electronics for Current Analysis. «And not just to atone for the Note 7. »
Mark the date: Samsung will hold its Galaxy S8 launch event in New York at Lincoln Center on Wednesday starting at 11 a.m. ET (8 a.m. PT), and CNET will bring you all the details and full coverage as it happens.
But the stakes aren’t just isolated to one company — phones in general need a jump start, a spark of innovation to get us excited again. Samsung is banking the Galaxy S8 is just that catalyst.
Because let’s face it, there’s been a general malaise creeping into the phone world as the innovative jumps between versions of phones get smaller and smaller. Sure, phones boast faster processors, better cameras and brighter displays — but that’s all kind of expected now, right?
But did anyone care? Nope.
I’ll readily admit that I suffer from an extreme form of phone fatigue. It’s hard not to when you deal with the next greatest smartphone seemingly every month. It can’t just be me, right?
We seemingly hit peak boring in 2016 when it came to eye-catching phones. Samsung’s last flagship, the Galaxy S7 , hit all its marks, but did it really rev you up? The best features it added were the return of a water-resistant body and microSD slot for expandable memory. It wasn’t just Samsung. Apple unveiled an iPhone 7 and iPhone 7 Plus that used the same body for the third year in a row.
