Commentary: The Golden State Warriors star, who’s appeared in an iPhone ad, takes his marketing talents to China’s Vivo.
Focused.
It’s not easy trying to become a global sporting superstar.
You need to be in a sport that the whole world loves — farewell, NFL. You also need to have a personality that has appeal across cultures and sexes. And you need to align yourself with the right brands.
After all, big brands spend big bucks to bask in the reflected light of stars.
It seemed inevitable, just two years ago, that the Golden State Warriors’ Stephen Curry might gravitate to local favorite Apple. Indeed, he appeared in an ad for the iPhone 6S.
