For $5 less, Verizon is removing HD video streaming, slowing down its mobile hotspot and roaming in Canada and Mexico. There’s a pricier plan if you want those perks.
Verizon is breaking out its unlimited plans.
Verizon is taking the unlimited data battle straight to T-Mobile.
The plans further illustrate how the carriers are starting to slice up the once-simple concept of unlimited plans into multiple options. Both T-Mobile and AT&T offer two options when it comes to their unlimited plans, while Sprint undercuts them all with the cheapest alternative.
«We’ll help you choose the best plan for your specific needs because we know one size doesn’t fit all, » said Angie Klein, vice president of marketing strategy at Verizon. Klein wasn’t coy about whom Verizon was targeting, telling T-Mobile customers that they have «another option when putting up with spotty coverage.»
The difference in the two options lies in the little details. The «gounlimited» plan offers unlimited LTE data, but Verizon can slow you down anytime there’s congestion around you. It also limits its streams to DVD-quality and slowed down its mobile hotspot to only 600 kilobits per second. Gone are free calls, text and data in Mexico and Canada.
The higher end «beyondunlimited» plan has data that won’t be slowed down unless you exceed 22 gigabytes in a month and are in a congested area, HD-quality videos, unlimited mobile hotspot, with LTE access for up to 15 gigabytes, and roaming in Canada and Mexico.
In addition, there’s a «businessunlimited, » which has the same kind of unlimited LTE data as the «beyondunlimited» plan, but offers DVD-quality video, unlimited mobile hotspot and roaming in Canada and Mexico for as low as $45 per line.
Lastly, there’s «prepaidunlimited, » which is $80 for a single line for unlimited data that can be slowed at any time, has DVD-quality video and free calls to Canada and Mexico.
