Amazon updates its Fire HD 10 tablet, but make no mistake: The move is all about putting Alexa everywhere.
Amazon launched a new Fire HD 10 tablet that will run you $149.99 and come with an Alexa hands-free mode. Amazon’s strategy of using devices to move content sales and commerce has combined with seeding Amazon everywhere.
The hands-free mode, the first time Amazon has added it to a Fire tablet, allows you to ask Alexa to play or pause a video, set timers, play music and give smart home commands.
Not surprisingly, the Amazon Fire HD 10 comes with spec improvements such as:
But don’t take your eye off the Amazon ambition ball. This Fire HD 10 update is really about boosting Alexa’s footprint in the home. The Fire HD 10 could also serve as a smart home dashboard.
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Amazon noted:
Analysts have been noting Amazon’s Alexa and smart home lead. Richard Windsor, an analyst at Edison Investment Research, wrote:
Windsor added that Amazon’s plan is to put Alexa everywhere—especially in the home. He said:
