Microsoft recently trademarked “Mixplay”, which might be a play on the word Mixer- a streaming service that the company already owns. The trademark points to a video editing software for gamers.
Microsoft may be working on a new video editor targeted at gamers if a new trademark is to be believed. The company owns a streaming service named Mixer, which it acquired in August 2016. The name surely suggests that the company is planning on tying the new “software-as-a-service” product with its existing service.
“Computer software, namely, digital content assets in the nature of files and applications that allow users to personalize content and games to play, download, share, and exchange; computer software for creating, viewing, publishing, producing, broadcasting, and playing animation, video, sound, and graphics; computer software for use as a tool for personalizing, designing, and updating text and animation; video game software” “Software-as-a-service (SaaS) that allows users to personalize content and games to play, download, share, and exchange; software-as-a-service (SaaS) that allows users to create, view, publish, produce, broadcast, and play animation, video, sound, and graphics; software-as-a-service (SaaS) for personalizing, designing, and updating text and animation; software-as-a-service for playing video games”
Microsoft’s SaaS mantra has worked wonders for it with Office 365 and Windows 10, and it probably hopes to translate that success in other fields it is involved in. The erstwhile software for Xbox enthusiasts, Upload Studio is clearly not being actively developed anymore (its last major update came in 2015); it makes sense that the Redmond firm might be looking at better alternatives that complement its existing services.
However, Microsoft watchers are well aware that not all its trademarks make it to customers. Mixplay could be a much smaller product than it is made out to be, or it may not mix well with Mixer at all. There are many variables involved in such a huge undertaking, so it may be wise to wait for the company’s announcements before getting excited.
