The video for ME! has already been watched more than 24 million times within seven hours of its release.
First there was country Taylor Swift, then pop Taylor Swift, then biggest-star-in-the-world Taylor Swift, then vengeful, don’t-mess-with Taylor Swift – who told us in no uncertain terms that the old Taylor Swift was dead.
Now we have new Taylor Swift, who bears more than a little resemblance to the old Taylor Swift, and she’s back in a rainbow of sunshine and sugary rainbow pastels in the video for her new single, ME!.
The video contains many references to her previous works and images – including a snake, a nod to her famous feud withKim Kardashian and Kanye West.
However, this time round, the reptile is slithering across colourful cobbles and bursts into a cloud of beautiful butterflies. Swift is over it, guys! Feuds are like, so exhausting.
Within seven hours of its premiere in the early hours of Friday in the UK, the video had been watched more than 24 million times on YouTube.
The song is an upbeat earworm of a pop track, Swift’s first since her singles from 2017 album Reputation, and features Brendon Urie of Panic! At The Disco.
