Google will also give more weight to « experience » metrics for determining what’s featured among the « Top Stories » in Search on mobile.
Google on Thursday gave web developers a heads up that it plans to adjust Search rankings to put more emphasis on a web page’s overall « experience. » Additionally, Google will give more weight to « experience » metrics for determining what’s featured on the « Top Stories » carousel in Search on mobile.
Specifically, Google plans to incorporate Core Web Vitals, a set of metrics it introduced earlier this month, into its existing Search ranking signals. The Core Web Vitals quantify aspects of a web user’s experience, including load time, interactivity and the stability of content as it loads. Google’s existing Search signals for page experience include aspects like mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.
