Google will also give more weight to “experience” metrics for determining what’s featured among the “Top Stories” in Search on mobile.
Google on Thursday gave web developers a heads up that it plans to adjust Search rankings to put more emphasis on a web page’s overall “experience.” Additionally, Google will give more weight to “experience” metrics for determining what’s featured on the “Top Stories” carousel in Search on mobile.
Specifically, Google plans to incorporate Core Web Vitals, a set of metrics it introduced earlier this month, into its existing Search ranking signals. The Core Web Vitals quantify aspects of a web user’s experience, including load time, interactivity and the stability of content as it loads. Google’s existing Search signals for page experience include aspects like mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.
