As reported by VentureBeat, Take-Two’s filing shows that it plans to spend $89 million on marketing between April 2023 and March 2024. That’s more than double the marketing budget for any other year over the next half a decade, suggesting…
As reported by VentureBeat, Take-Two’s filing shows that it plans to spend $89 million on marketing between April 2023 and March 2024. That’s more than double the marketing budget for any other year over the next half a decade, suggesting GTA 6 will arrive sometime during this 12-month period.
In a note to investors, industry analyst Jeff Cohen writes that marketing budgets have accurately predicted big releases in the past, including Red Dead Redemption 2.
“We are not sure how much we should be reading into this shift, but we would note that this disclosure accurately predicted the launch of Red Dead Redemption 2 prior to that game’s announcement,” the note reads.
