As reported by VentureBeat, Take-Two’s filing shows that it plans to spend $89 million on marketing between April 2023 and March 2024. That’s more than double the marketing budget for any other year over the next half a decade, suggesting…
As reported by VentureBeat, Take-Two’s filing shows that it plans to spend $89 million on marketing between April 2023 and March 2024. That’s more than double the marketing budget for any other year over the next half a decade, suggesting GTA 6 will arrive sometime during this 12-month period.
In a note to investors, industry analyst Jeff Cohen writes that marketing budgets have accurately predicted big releases in the past, including Red Dead Redemption 2.
« We are not sure how much we should be reading into this shift, but we would note that this disclosure accurately predicted the launch of Red Dead Redemption 2 prior to that game’s announcement, » the note reads.
