Netflix acquired rights to « The Elf on the Shelf » and will create original projects inspired by the family brand.
Oct.9 (UPI) — Netflix will develop new films and TV series based on The Elf on the Shelf. Deadline confirmed Netflix acquired rights to the family brand, owned by the Atlanta-based Lumistella Company, and will create originals projects inspired by the company’s portfolio of brands. Lumistella’s portfolio includes The Elf on the Shelf, Elf Pets and Elf Mates. The franchise started with the 2005 book The Elf on the Shelf: A Christmas Tradition, written by Carol Aebersold and Chanda Bell.
