Qualcomm says the brand needs modernizing and streamlining in preparation for future development.
KONA, HAWAII: Qualcomm has revealed the rebranding of the Snapdragon platform from digits to generations in an attempt to simplify and modernize the platform. The Snapdragon system on a chip (SoC) platform provides processing power and capabilities for mobile devices including smartphones, wearables, and Always On / Always Connected PCs. Various processor designs under the Snapdragon banner, ranging from premium to entry-level options for OEMs, include features for gaming, photography, artificial intelligence (AI) applications, streaming, and audio. The latest platform, the Snapdragon 8 Gen 1, was announced today. On Tuesday, Qualcomm CEO Cristiano Amon told attendees of the annual Qualcomm Snapdragon Tech Summit that «when we think about designing Snapdragon, we think about the user at the very center [..] it’s not just about meeting expectations but exceeding them.
