Qualcomm says the brand needs modernizing and streamlining in preparation for future development.
KONA, HAWAII: Qualcomm has revealed the rebranding of the Snapdragon platform from digits to generations in an attempt to simplify and modernize the platform. The Snapdragon system on a chip (SoC) platform provides processing power and capabilities for mobile devices including smartphones, wearables, and Always On / Always Connected PCs. Various processor designs under the Snapdragon banner, ranging from premium to entry-level options for OEMs, include features for gaming, photography, artificial intelligence (AI) applications, streaming, and audio. The latest platform, the Snapdragon 8 Gen 1, was announced today. On Tuesday, Qualcomm CEO Cristiano Amon told attendees of the annual Qualcomm Snapdragon Tech Summit that « when we think about designing Snapdragon, we think about the user at the very center [..] it’s not just about meeting expectations but exceeding them.
