Sales and marketing executive Juan Manuel Gómez takes the helm.
Cloud computing and virtualization company Citrix has appointed a new leader for its operations in the Latin America and Caribbean region. The new vice president in charge of the firm’s LAC operations is Juan Manuel Gómez, who will oversee sales, marketing, service and operations across the countries in the region. Gómez replaces Marcelo Giampietro, who had joined Citrix as general manager for Americas from SAP in April 2021. The executive left the company a few months later, in November 2021. A Citrix veteran, Gómez joined the company 14 years ago, before holding marketing and sales roles at companies such as Latin carrier Avianca, as well as Kimberly-Clark, L’Oreal and Unilever. Since joining Citrix, the executive held a variety of roles, including leading sales teams for southern Latin America as a regional director. In addition, he led the development of the virtualization, security and mobility business unit in Latin America, as well as its shift to cloud services, as a director of sales for workspace solutions.
