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Microsoft's Phil Spencer candidly admits the company lost the console wars to competitors

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Microsoft “lost the worst generation to lose” with Xbox One, says Phil Spencer.
Microsoft’s Phil Spencer seems a bit down-trodden when talking about the performance of Xbox.
Speaking with Kinda Funny Games, Spencer said that while the company isn’t in the business of “out-consoling Sony or out-consoling Nintendo,” there isn’t really a solution or win for the company.
Because of this, and languishing in third place, Microsoft decided instead of fighting a console war, it would instead focus on the cloud and subscription services like Game Pass with its new generation of consoles.
“The truth of the matter is, when you’re third place in the console marketplace and the top two players are as strong as they are and have in certain cases a very discrete focus on doing deals and other things that kind of make being Xbox hard for us as a team – that’s on us, not on anybody else,” said Spencer.
While Microsoft is focused on creating great gaming experiences for Xbox users, Spencer said the company’s aware it cannot win against Nintendo or Sony with conventional console strategies.
“I see it out there.

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