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Microsoft's Phil Spencer candidly admits the company lost the console wars to competitors

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Microsoft « lost the worst generation to lose » with Xbox One, says Phil Spencer.
Microsoft’s Phil Spencer seems a bit down-trodden when talking about the performance of Xbox.
Speaking with Kinda Funny Games, Spencer said that while the company isn’t in the business of « out-consoling Sony or out-consoling Nintendo, » there isn’t really a solution or win for the company.
Because of this, and languishing in third place, Microsoft decided instead of fighting a console war, it would instead focus on the cloud and subscription services like Game Pass with its new generation of consoles.
« The truth of the matter is, when you’re third place in the console marketplace and the top two players are as strong as they are and have in certain cases a very discrete focus on doing deals and other things that kind of make being Xbox hard for us as a team – that’s on us, not on anybody else, » said Spencer.
While Microsoft is focused on creating great gaming experiences for Xbox users, Spencer said the company’s aware it cannot win against Nintendo or Sony with conventional console strategies.
« I see it out there.

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