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MWC 2017: Panasonic Demonstrates Store Window as a Transparent Screen

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At Mobile World Congress this year, Panasonic demonstrated a glass that can be turned into a display in an instant. The solution relies…
At Mobile World Congress this year, Panasonic demonstrated a glass that can be turned into a display in an instant. The solution relies on a thin film between the sheets of glass that can quickly change its properties when electricity is supplied, allowing a rear projector to focus and provide an image. The system is currently aimed at retailers that want to attract more attention to their stores and shelves. The company says that the first deployments of the technology are expected this spring.
There are typically two ways for stores to attract the attention of those passing by. Either put something interesting in the shop window, or replace the window with LCD screens that showcase something appealing. The new solution that Panasonic is showing blends traditional showcases and displays, enabling owners of stores to have both. The technology behind the solution appears to be relatively simple: Panasonic takes two glasses and puts a special light-control film between them.
The film is matte and can be used to display images that are projected onto it using a conventional off-the-shelf projector. But when electricity is applied to the film, it becomes transparent. Similar opaque glass technologies are in frequent use, applying a potential difference across two electrodes embedded in the glass and between an electrolyte whereby larger particles in the electrolyte self-assemble in the presence of an electronic charge to allow light to pass through.

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