Google is trying to grow its presence in a huge market where most of its services remain blocked.
Google is trying a new way to crack China, a market where its major services remain blocked.
The company said in a blog post Wednesday that it launched an artificial intelligence game on WeChat, the country’s biggest social media platform owned by Chinese tech giant Tencent ( TCEHY) .
Caihua Xiaoge, or Guess My Sketch, is Google’s first WeChat mini program. Mini programs are apps that users can install directly within WeChat, instead of having to use Google ( GOOG) Play or Apple’s ( AAPL) App Store.
In Caihua Xiaoge, players are given a limited amount of time to draw an item on their smartphone or tablet. The goal is to get Google’s AI software to correctly identify the drawing before the clock runs out. The play progresses from simple items like clouds to more complicated ones like elephants.
The game is meant to give people „the opportunity to experience just how natural AI-powered interactions can now be,“ Google product manager Chris Tam said in the blog post.
