Most were created specifically for the short format.
YouTube released an Ads Leaderboard ranking the top six-second advertisements on its platform.
The top ads from July 2017 through July 2018 were determined by a creative rating survey done by market research company Ipsos, along with an algorithm that factored in views and engagement.
YouTube said many of the ads on this year’s list were created specifically for the six-second format, unlike last year’s list, which had many longer ads that were shortened to six seconds.
The top 10 ads were:
1. Reese’s – Egg Season Brand: Reese’s Creative Agency: Anomaly Media Agency: Universal McCann
2. K9 Advantix® II Flyswatter Commercial:06 – Flea, Tick & Mosquito Treatment for Dogs Brand: BayerUS Creative Agency: VML Media Agency: Consumer Orbit
3. Rice Krispies Treats Holiday Santa Sleigh Brand: Rice Krispies Creative Agency: Leo Burnett Media Agency: Starcom
4. How Does Keebler Make Each Perfectly Fudgy Fudge Stripes Cookie a Masterpiece? Brand: Keebler Creative Agency: Leo Burnett Brand Agency: Starcom
5.2018 Gorilla Tape Commercial Brand: Gorilla Glue Media Agency: Empower Media Agency
6. Sargento® 100% Real Natural Cheese Slices Brand: Sargento Cheese Media Agency: iCrossing Chicago
7. Duracell| Slamtone Brand: Duracell Creative Agency: W+K Media Agency: Spark
8. SONIC Cookie Jar Shakes “Marriage” Bumper Brand: Sonic Drive-In Media Agency: Zenith Atlanta
9. The BBQ Pizza Stack Brand: Pringles U. S. Creative Agency: Grey Media Agency: Starcom
10. Dominos A Little Of This Brand: Domino’s Pizza Creative Agency: CP&B
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