Chinese broadcasters and online entertainment sites should avoid celebrity hype and crack down on fake audience and click-through rates, state media quoted
SHANGHAI – Chinese broadcasters and online entertainment sites should avoid celebrity hype and crack down on fake audience and click-through rates, state media quoted the National Radio and Television Administration as saying.
The edict comes after Beijing ordered A-list movie star Fan Bingbing to pay about 884 million yuan ($129 million) in taxes and fines, spurring widespread discussion on the moral health of China’s film industry.
Some programs overpaid celebrities, destroying industry order and leading teenagers into worshipping stars and money, Xinhua News Agency said, citing the administration.
Radio and television stations, along with online audio-visual service providers, should scrap vulgar content, promote core socialist values and keep children away from entertainment and reality shows, it said.
