Every minute of every day is prime time to support Black-owned beauty businesses and the creatives behind them who have worked tirelessly to perfect their craft. Even better, the beauty realm is chock-full of ‚em, and so many of these products are…
Every minute of every day is prime time to support Black-owned beauty businesses and the creatives behind them who have worked tirelessly to perfect their craft. Even better, the beauty realm is chock-full of ‚em, and so many of these products are ones everyone can use. As people across the nation protest to fight systemic racism and the racial injustices the Black community endures on a daily basis, supporting Black-owned businesses by purchasing their products is one small, meaningful way you can voice and show your support for Black creators and their brands.
We’re well aware this isn’t the first guide of its kind. Countless resources, reviews, and in-depth lists filled with information on black-owned beauty brands already exist and have been vetted by some of the biggest powerhouse forces in the beauty industry, like Kayla Greaves at InStyle, Maya Allen at Marie Claire, Khalea Underwood and Blake Newby at The Zoe Report, and so many others. Cosmopolitan’s Beauty Director Julee Wilson crafted a database of 125 Black-owned beauty brands more than deserving of attention. Freelance writers Shammara Lawrence and Kaleigh Fasanella created a running Google doc of Black-owned beauty brands in a multitude of beauty-related arenas ready for your support right now and every day moving forward. Even if you’re unable to purchase a product at the moment, posting about a brand on social media, sharing positive reviews if you love something, and sharing the lists mentioned here with everyone you know are ways to show support.
Take stock of these and other incredible resources to overhaul your beauty collection, and read on below for more than 50 Black-owned beauty brands you should show your love to for years to come. We’ll continue updating this list as more brands are shared with us, and as more new brands launch.
We only include products that have been independently selected by Elite Daily’s editorial team. However, we may receive a portion of sales if you purchase a product through a link in this article.
Shop here for: a wide range of makeup, like foundation and eyeliners; skincare, like cleansers, toners; and even shaving products.
What to try:
Shop here for: a seemingly unending collection of all-natural skincare, makeup, and haircare from a wide array of Black-owned brands.
What to try:
Shop here for: an array of professional-grade makeup products, as well as a full range of skincare.
What to try:
Shop here for: an amazing range of tried-and-true hair cleansing, conditioning, and styling products, as well as a line of bodycare items.
What to try:
Shop here for: a full makeup and skincare line available in Canadian pharmacies designed to address the needs of women of color.
What to try:
Shop here for: a consistently reliable one-stop shop of hair, skin, bath, and body products that caters to all hair and skin types.
What to try:
Shop here for: professional-level makeup, from refillable foundation compacts to pigmented lipsticks, powders, and more.
What to try:
Shop here for: the sweetest (literally) collection of bakery-themed makeup products and tools.
What to try:
Shop here for: makeup designed for women of color with good-for-you, gentle ingredients in mind.
