WWDC had to be reimagined for our currently disturbed times. It rang a little hollow.
During WWDC 2020, I counted at least two occasions that Apple CEO Tim Cook insisted that Apple was making the world a better place.
But look around you. The world is a worse place, plagued by a virus, ugly divisions and twisted, destructive leadership all around. (I’m not merely referring to Facebook here.)
Yet Cupertino prides itself on making the sale in a warm, inviting space, where slick stars commune with the ill-dressed and questionably mannered.
It was to be expected that offering a virtual conference presentation would involve some gliding camerawork and gilded turns of phrase. Such as, oh, „we’re innovating.“ And the ever-dependable „we’re so excited.“
But watching Cook and senior vice president of Software Engineering Craig Federighi show their strengths in walking and talking to camera, you could still see in their eyes that something was missing.
