Read more about Microsoft nears big bet on TikTok after risky LinkedIn deal shows promise on Business Standard. Microsoft on Sunday said it aims to complete a deal by Sept. 15 for TikTok’s U.S., Canada, Australia and New Zealand operations
OAKLAND, Calif. (Reuters) – Corp’s potential acquisition of short-video app carries myriad risks, thrusting it into the politically fraught social media business and Sino-U. S. conflict amid increased scrutiny of big-tech But the deal could help build on its $27 billion purchase of to become a bigger player in internet advertising now dominated by Facebook Inc and Alphabet Inc’s Google. on Sunday said it aims to complete a deal by Sept.15 for TikTok’s U. S., Canada, Australia and New Zealand operations. It is likely to have an edge in pricing negotiations as the U. S. is effectively forcing TikTok’s Chinese parent, ByteDance, to sell by threatening to ban the app as a security risk. has taken teenagers around the world by storm and emerged as a significant competitor to Facebook and Google’s YouTube. But like rivals, faces substantial new costs for content moderation as the spread of misinformation and allegations of political bias roil social media. Increased oversight costs accounted for much of the 10-percentage-point drop in gross profit margins for Facebook and Alphabet over the last 3-1/2 years, Refinitiv data showed. „Does Microsoft really want to own an app that breeds conspiracy theories in tweens?“ said Hank Green, YouTube star and chief executive of educational media company Complexly.
