EA is facing backlash for adding in-game commercials for Amazon’s The Boys in UFC 4. The company has now removed the ads and apologized for not communicating changes to players ahead of time.
Yesterday, EA found itself in hot water when a post from a UFC 4 player went viral on Reddit with almost 100,000 upvotes. The post highlighted how the company is placing full-screen in-game advertisements for Amazon’s The Boys in its $60 UFC 4 title. EA has now removed the commercials following massive backlash from the game’s community.
