Many brands across the United States, particularly the products Eskimo Pie and Aunt Jemima and sport team Washington Redskins, moved to change their names or parts of…
The US-based Cleveland Indians baseball team announced on Monday that they intend to change their name, outlining that the team will determine „a new, non-Native American based name“ for the franchise, confirming earlier reports that suggested an upcoming re-brand. According to Dolan, the decision stems from a process that began in June, after the team’s „public commitment to take a leadership role“ in addressing „social challenges affecting our community“. In July, the organization announced a process of „listening, learning and then acting on the best path forward relative to our team name“. Statement from the organization.https://t.co/IHa68yEQGA pic.twitter.com/gGS6xutSOy Dolan also pointed out that any future decision connected to the new name and the team’s brand development will be „complex“ and „take time“, as the team will continue to use the „Indians“ brand for an undefined period of time following the announcement of the intention to change it.
