With Apple’s new app-transparency policy kicking in soon, Google will remove certain advertiser tracking technology from the iPhone versions of its own apps …
With Apple’s new app-transparency policy kicking in soon, Google will remove certain advertiser tracking technology from the iPhone versions of its own apps and switch to a different kind, Google said in a blog post Wednesday. Popular Google apps for the iPhone, like Maps and YouTube, currently use a tool from Apple known as IDFA to track iPhone users‘ activity across platforms via a unique identifier. Under Apple’s upcoming App Tracking Transparency update for iOS 14, iPhone users who download apps with IDFA will be prompted with a notification informing them and asking for consent.
