Apple has announced a timeframe for the rollout of App Tracking Transparency, a new iOS feature that will give users control over which apps can track their activities across apps and websites.
Last year, Apple announced that it would be giving users more control over how apps track their activities across apps and websites on iOS, iPadOS, and tvOS. It’s taken some time, but the company has provided a clearer timeline for the rollout of the feature, which will be available in the next beta update for the operating systems. Called App Tracking Transparency, this new feature means that iOS and iPadOS apps will have to explicitly ask for consent from users in order to track their activity on apps and websites owned by other companies. If the user decides to not allow the app to track their activities, the app won’t be given access to the system advertising identifier (IDFA), and Apple will also require apps to respect the user choice beyond that.
