Forbes estimates that Simone Biles, undoubtedly one of the Tokyo Olympics’ most marketable athletes, earns at least $5 million annually in endorsements.
She’s back. USA Gymnastics has confirmed that Simone Biles will compete in the balance beam final on Tuesday after she withdrew from her other events at the Tokyo Olympics, citing her mental health. Although the event will air live at 4:50 a.m. Eastern (and then be replayed in prime time), Biles’ return is likely to be must-see TV and is a boon for NBC and her sponsors alike. Undoubtedly one of the Tokyo Olympics’ most marketable athletes, Biles earns at least $5 million annually in endorsements, according to Forbes estimates, and has a dozen partners: Athleta, SK-II skin care products, Visa, United Airlines, Mondelez’s Oreo brand, Core Power fitness shakes, Candid teeth aligners, GK Elite gymnastics apparel, Spieth America gymnastics equipment, Uber Eats, MasterClass and Facebook Watch.
