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Samsung’s Galaxy S21 sales are worse than the S10’s, forcing an internal review

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Samsung launched its best flagship in years to its worst sales in years. Now the company may be considering an audit.
Samsung’s Galaxy S21 series has failed to revive the company’s flagship sales, as per a new report from the Elec. The company is said to be conducting a special review of its mobile business as the S21 has failed to perform not even relative to rivals, but compared to the Galaxy S20, S10, S9, and other previous flagships. A report from the analyst firm Kiwoom Securities this week placed the Galaxy S21’s shipments for the first six months of its sales life at 13.5 million units, a drop of the 16.4 million units that the S20 sold in the same time frame and a massive drop from the 37 million sold by the S10. It’s not clear why this happened, hence why Samsung is digging into it. Samsung’s Galaxy S21-series was a line of excellent phones, critically well-received with reviews praising the S21 Ultra as the best Android phone of 2021. The company also adapted to criticisms from the previous S20, lowering the starting price to $799, refreshing the design, improving the cameras, and the company has even sworn to make sure that its phones are supported nearly as long as iPhones.

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