SaaS Business models are trending in 2021. In this article, you will get to know the top challenges of SaaS startups.
Join the DZone community and get the full member experience. SaaS Business models are trending in 2021. The complex combination of the factors, including the political changes disrupting the data processing agreements and the ongoing global pandemic, has indirectly increased the adoption of SaaS business models in different industries. The significance of measuring SaaS customer onboarding process revelations suggests that 74 percent of customers receive an effective experience and keep their subscription for one year at a stretch. In this blog, you will get to know the top challenges of SaaS startups. Let’s discuss them one by one. The first challenge that the SaaS implementing team has been facing in 2021 is developing the right go-to-market strategy. In case you are looking towards launching and succeeding in a brand new market. With a new customer, you will need the ability to successfully organize and channelize the go-to-market strategy. Startup founders are always purposefully replacing the website because they haven’t done the strategic narrative word for really defining who they are and why they exist. For the existing SaaS companies, eight-week retention rate of 35 percent or higher proves to be a smart move. Also, considering why people should take their services is a must. However, if you are doing the right narrative work, it becomes a lot easier to plan and strategize things. When there are too many people and the SaaS interfaces are too cluttered, it causes headaches. More than anything, there are many options before they become familiar with the product. This situation comes up with scenarios revolving around SaaS potentially turning them off from delving into any further. In many scenarios, you will have to precisely consider the SaaS customer success onboarding to be highly simple. Direct the focus of the users in one direction at a time. When there are too many elements that are grasping for attention, it will lead to many problems. The next set of problems comes when the customer gets fixed in the onboarding processes. So, you will have to always ensure that users aren’t becoming confused or bypassing the processes made to introduce the product. More companies are always aiming for the hybrid IT infrastructure that works as a combination of the on-premises software with the applications. The integration of the SaaS with the existing IT infrastructure turns out to be the biggest hurdle. Public cloud services always bring in lots of benefits, and failure to integrate the SaaS tools with existing IT tools and software can be enough to negate benefits. For facilitating cloud integration, it’s always essential to consider that service providers and the IT staff will be working closely together. The challenge, in this case, is that there are problems associated with ensuring that they have taken the necessary care for the integration of the SaaS tools with the existing IT tools.
