Apple has opened up the iOS App Store to ‘unlisted’ apps.
While we’re all familiar with searching for the games and utilities we want to download on our iPhones, Apple is giving developers a new way to target audiences with apps you won’t find by browsing the App Store. As spotted by developer mikeymikey on Twitter, Apple has announced that it is adding support for the distribution of “unlisted” apps, which are discoverable only via a direct link. Apple says possible candidates for unlisted apps are ones for “specific organizations, special events, or research studies, or apps used as employee resources or sales tools.
