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Peloton Has Fifth PR Crisis When Another TV Character Has Heart Attack Using Exercise Bike

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Just when it seemed that things could not get worse for Peloton….they got worse.
Just when it seemed that things could not get worse for Peloton….they got worse. CNN reported Sunday that, “… another TV show character experienced a heart attack on [Peloton’s] interactive bike—this time (spoiler alert) it’s Mike Wagner (David Costabile) on the season six premiere of Showtime’s Billions. In December, Peloton’s stock price quickly dropped by 11% after the fictitious Mr. Big of Sex and the City died after riding a Peloton on the show’s HBO Max streaming reboot. Peloton ( PTON) said in a statement that although they understand why their products are sometimes featured in television shows, they did not agree for their brand and IP to be used on Billions.

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