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Samsung's mismanaged Exynos 2200 launch is an ominous sign for the Galaxy S22


Samsung’s mismanaged Exynos 2200 launch has let rumors of performance and production problems run unchecked.
What is going on over at Samsung’s semiconductor division? To say the launch of its Exynos 2200 flagship mobile chipset has been a fiasco is an understatement. The original January 11 launch date came and went without a peep, while Samsung pulled social media posts mentioning the date to cover its tracks. Samsung then told us that it would unveil the Exynos 2200 simultaneously with a new smartphone, presumably the Galaxy S22, only for the chipset to launch under the radar just a week later. Botched marketing? Possibly, but it feels like there’s more to it than that now. The Exynos 2200 should be a significant launch for Samsung — it’s the first mobile processor with hardware ray tracing support and the same RDNA2 architecture that powers popular games consoles. If that’s not an achievement to rub in your competitor’s faces, I don’t know what is. Instead, we’ve witnessed an almost secretive launch. Samsung has provided the bare minimum of detail on the chipset and has given nothing away regarding performance expectations. At the time of writing, we don’t even know the chip’s CPU clock speeds. Read more: Snapdragon 8 Gen 1 vs Exynos 2200 vs Dimensity 9000 Samsung claims there are no problems with the Exynos 2200 regarding production or performance, but that’s increasingly hard to believe. Although we’re still anticipating the chipset to appear in the Galaxy S22 series, it might feature in a more limited capacity than initially expected. My expectations have hit rock bottom, and Samsung’s mixed messaging isn’t very reassuring either way. What do the rumors say? With minimal information accompanying Samsung’s official launch, we’re left with the rumor mill as our only glimpse of what may be going on behind the scenes.

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