A few years ago, the EU implemented some laws that required websites to ask for user consent before setting non-essential cookies. While these regulations were well-meant, they…
In context: While cookie dialogs are supposed to help users protect their privacy, companies usually make it harder to reject tracking cookies than to accept them, as they ultimately benefit their own advertising business. After getting fined for this earlier this year, Google has finally announced a change in its practices. A few years ago, the EU implemented some laws that required websites to ask for user consent before setting non-essential cookies. While these regulations were well-meant, they didn’t do much to improve privacy as people routinely accepted these cookie dialogues without reading them.
