Netflix CEO Reed Hastings has revealed that the streaming giant is testing new ad-supported plans that will be much cheaper than the current Netflix plans.
For the longest time, Netflix users have demanded cheaper plans. But now it may finally happen because the company, CEO Reed Hastings, has revealed that the streaming giant is testing new ad-supported plans that will be much cheaper than the current Netflix plans. Netflix has resisted adding advertisements on its streaming device, but if the user wants cheaper subscription plans, they will also have to deal with ads. Talking about introducing cheaper plans, Reed Hastings said, “Those who have followed Netflix know that I have been against the complexity of advertising and a big fan of the simplicity of subscription,” Hastings said during the company’s pre-recorded earnings conference. “But as much as I am a fan of that, I am a bigger fan of consumer choice, and allowing consumers who would like to have a lower price and are advertising-tolerant to get what they want makes a lot of sense.
