Apple will allow developers to automatically charge increased prices for a subscription renewal. It will only be available if the increased price is not more than $5 (roughly Rs. 780), or 50 percent.
Apple has updated its subscription policy that will allow developers to charge increased prices without having users to manually opt-into a subscription renewal. The company says that this move is to mitigate the problems faced by users who unintentionally lose access to a service because they missed a subscription opt-in message. Apple is also putting some measures in order to restrict developers from abusing this new rule. Reports suggest that the Cupertino-based company was already working on this feature and it actually ran a pilot before releasing this update for the masses. Apple said in an announcement that with this move, it is continuing “to set the bar in making it easy and transparent for subscribers to view, cancel, or manage their subscriptions.” As per the current scenario, users have to manually agree to the price change when the cost of a subscription increases.
