The average selling price in global premium smartphone market ($400 and above) grew 8% (year-on-year) to reach a record $780 in the June quarter this year, a new report showed.
The average selling price in global premium smartphone market ($400 and above) grew 8% (year-on-year) to reach a record $780 in the June quarter this year, a new report showed.
captured 57% of premium smartphone market sales, while Vivo surpassed OPPO to become the third largest premium smartphone brand for the first time.
This was driven by the 94% (
) sales growth in the $1,000 and above price segment.
In terms of sales, the premium market continued to outperform the overall global smartphone market for the ninth consecutive quarter, reports
The segment alone contributed to over one-fourth of premium smartphone sales and over a fifth of global smartphone revenues in Q2 2022.
